In 100 years, the Black family has seen major changes in the building supply industry. And they are fully aware that, statistically, their continued success goes against the odds for an independent, family-owned business.

With the 4th generation of the Black family now helping to run the company, they are one of the few companies in the U.S. with continuous family ownership for 100 years. The legacy of Morris Black, their founder, continues to play a guiding role in the company’s philosophy.

Hard work and an entrepreneurial spirit motivated Morris Black, as he began the company in 1908 providing building supplies directly to worksites. With a pair of horses and a wagon, Black started by delivering bricks, masonry and cement to contractors in Bethlehem, PA. “When we opened our doors, I don’t think we even had doors,” jokes Robert Black, grandson of Morris Black and the company’s Vice President.

The history of the company includes steady growth and many changes of direction over the years. Despite enduring economic setbacks, their ability to quickly adapt to changing markets, and to anticipate opportunities has been a key to Morris Black and Sons’ success.

“It’s survival of the fittest,” said Black. “The challenge for us is to compete in an increasingly narrow market against larger national suppliers and to work with larger builders who continually acquire local contractors.”

The company gradually moved away from supplying everything a contractor would need and to specializing in a few core competencies. Departments within the company offer fiberglass insulation, commercial doors and hardware, commercial casework and architectural millwork, and kitchens and baths.

“Our centennial year is an opportunity to both celebrate our past achievements and to look forward to a bright future,” said Bob. “We marvel at how products and building processes have changed as we remember the industry of the past.”

“In earlier days,” recalls Jack Krimmel, a Morris Black employee for 31 years, “deals were sealed with a handshake.  Your word was your bond. Quotes were typewritten and delivered by mail, or handed right to the customer. Prices were even quoted over the phone.”

Jon Black, Morris Black’s great grandson and President Ron Black’s son, remembers shoveling sand into bags on Saturdays when he was a teenager. “When were very young, my father  would let us come to work on weekends and play in the sand pile.”

Despite the changes in the market, or rather because of how Morris Black has adapted to those changes, the company plans to celebrate their 100th year with customer appreciation events and with an increased community outreach to the Lehigh Valley community that has supported them for so many years.